Attention! This episode of (s)NoBoard SEO can be found here stokedseo.co.uk We’re always chasing generic keywords – but often forget to cover the bases on our own brand name! There’s often hundreds of variations of brand searched to our site – “navigational” searches where the user is looking for a specific things and is using Google as the mechanism to find it. I want to make sure you’re given the users what they’re looking for in the SERPs. Remember brand keywords aren’t just your brand or domain name – they’re people, products, events, places – anything you have the exclusive use of in regards to your company.
