Have You Run A Branded Keyword Audit? – (S)NoBoard SEO #22

February 26, 2013

Attention! This episode of (s)NoBoard SEO can be found here stokedseo.co.uk We’re always chasing generic keywords – but often forget to cover the bases on our own brand name! There’s often hundreds of variations of brand searched to our site – “navigational” searches where the user is looking for a specific things and is using Google as the mechanism to find it. I want to make sure you’re given the users what they’re looking for in the SERPs. Remember brand keywords aren’t just your brand or domain name – they’re people, products, events, places – anything you have the exclusive use of in regards to your company.

http://www.youtube.com/v/D0QwEXB9yOw?version=3&f=videos&app=youtube_gdata

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Have You Run A Branded Keyword Audit? – (S)NoBoard SEO #22


What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

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