Reputation Management- Online Internet Network

November 9, 2012

Reputation management is the practice of monitoring the reputation of an individual or brand, addressing contents which are damaging to it, and using customer feedback to gain insight or get early warning signals to reputation problems. Most of reputation management is focused on pushing down negative search results. Reputation management may attempt to bridge the gap between how a company perceives itself and how others view it.Negative removal is achievable is some instances where content is defamous, trademark infringement, language, etc. Online reputation management is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of emphasizing positive coverage rather than negative reviews or feedback. Reputation management for individuals maybe referred as online identity management (OIM), online image management, online personal branding or personal reputation management (PRM) Ex- Employee posting false negative reviews? Competitor writing bad reviews to earn more business? Customer won’t remove a review that has been handled internally?

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Reputation Management- Online Internet Network

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