Friday 15: Hiring an SEO company:What you need to know about search engine optimization

March 5, 2013

Today we’ll help answer the following questions: -What is search engine optimization? -Is an SEO company right for your business? -What are the right questions to ask before making the decision to hire an SEO company? Here are some helpful links from the Google Webmaster Help Center SEO information:support.google.com Webmaster Guidelines: support.google.com The Friday 15 small business series is presented by Google’s Get Your Business Online program. Visit www.gybo.com/friday15 to learn how to watch future Friday 15 Hangouts.

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Friday 15: Hiring an SEO company:What you need to know about search engine optimization


What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

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