Bandzoogle on Web Analytics & SEO

March 13, 2013

Learn more about Berkleemusic’s online Music Marketing curriculum at: Instructor Mike King welcomes Bandz…

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Bandzoogle on Web Analytics & SEO

What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

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